July 10‑11, 2003

 

ITEM 120-2006-R0703       Approval of Nielsen Station Index Service Agreement for Montana PBS; Montana State University-Bozeman

 

THAT:                              The Board of Regents of Higher Education approves the Nielsen Station Index Agreement Service Agreement for Montana PBS and authorizes Commissioner of Higher Education to sign agreement for the Board of Regents on behalf of Montana PBS.

 

EXPLANATION:               Montana PBS desires to contract with Nielsen Media Research to sample Nielsen selected households regarding Montana PBS programming to provide regular data analysis to Montana PBS to assist with marketing, programming and operational decision-making for Montana PBS.

 

ATTACHMENT                 A copy of the contract is attached.