Marketing Career Pathway

Associate's Degree/Certificate (1-2 years)


Bachelor's Degree (4 years)


Master's Degree (6 years)


    Get Involved


  • Active Membership in a Career & Technical Student Organization (BPA - Business Professionals of America; DECA)
  • Code Montana/Kids Who Code/Girls Who Code
  • Student Council
  • Speech & Debate
  • Class or Club Officer
  • Yearbook Staff
  • Career Planning in Montana, Career Information System (MCIS) or Career Lab
  • Attend a Career/College Fair

    Try Your Hand at Work


  • Job Shadow
  • Conduct an Interview with a Marketing/Promotion Manager
  • Partner with Business/Community Leaders on a Community/School Project
  • Assist Business/Community Leaders to Promote Events
  • Cooperative Work Experience
  • Work at School-Based Enterprise/School Store

    College Major Options


  • Administrative Management
  • Social Media
  • Business Administration
  • Customer Relations
  • Graphic & Web Design
  • Hospitality Management
  • Management, Entrepreneurship
  • Management, Sales & Marketing
  • Marketing: Sales & Service
  • Small Business Management

    Career Options


  • Account & Sales Manager
  • E-Commerce Director
  • Entrepreneur/Small Business Owner
  • Global Marketing Manager
  • Graphic Designer/Webmaster
  • Hospitality & Tourism Director
  • Marketing/Communications Director
  • Multimedia Production
  • Retail/Sales Associate
  • Social Media Manager
Recommended High School Courses
    Marketing Courses:

  • Accounting
  • Business Communications
  • Computer Applications/Business Computer Applications
  • Digital Media Technology
  • Entrepreneurship/Intro to Business
  • Economics
  • Marketing Management
  • Principles of Marketing
  • Sports & Entertainment Marketing
  • Web Page Design
    Other Valuable Courses:

  • Psychology
  • Senior Year Math
  • Public Speaking/Speech
Recommended Dual Enrollment
    Marketing Courses:

  • Intro to Business (BGEN105)
  • Intro to Media Arts (MART101)
  • Photoshop (MART111)
  • Digital Publishing/Design (MART214)
    Other Valuable Courses:

  • Statistics (STAT216)
  • College Algebra (M121)
  • Business Math (M108)
  • Contemporary Math (M105)
  • College Writing (WRIT101)
  • Technical Writing (WRIT121)
  • Accounting I (ACTG101)
  • Basic MS Office (CAPP131)
  • MS Excel (CAPP156)
  • Intro to Programming (CSCI100)
  • Microeconomics (ECNS201)
Postsecondary Options in the Montana University System
Bitterroot College City College Miles Community College Missoula College Montana State University Bozeman Montana Tech University of Montana University of Montana Western